Internet Marketing and Network Marketing – Is There A Difference?

Internet Marketing and Network Marketing have similarities and differences. We will look at both so you can better decide what may be better for you if your deciding to get involved in either one.

Internet Marketing is any type of marketing (promotion of goods or services) done on what you are viewing this article on, the Internet. It’s important to realize that Internet Marketing can be used to promote just about anything, as companies are using the internet to market their primary products and services and have been doing so for quite some time.

The simplest explanation of Network Marketing is a method of marketing that utilizes independent representatives to reach potential customers that a company otherwise would not reach with traditional marketing methods. The companies main objective by using network marketing is to use the potential of individual sellers to spread the word about the products promoted as well as have the individual become a distributor to sell the product in their community, thus creating a network for the product.

Since we’ve looked at the general definition of each of these, let’s look at the main benefits of each:

Internet Marketing

  • Any type of product or service can be promoted
  • The internet can be used to market products that market themselves without the individual constantly working the business; thus creating time leverage
  • With enough determination, just about anyone, whether an individual or a fortune 500 company, can learn effective internet marketing strategies to sell a product or service
  • A huge amount of people can be reached through the internet; thus allowing the potential for a huge business environment for a product or service
  • The cost of domain (website name) and hosting for a company or individual’s website is relatively very inexpensive compared to traditional business models

Network Marketing

  • Primarily consists of products that need to be reordered constantly; causing repeat business
  • Allows individuals to recruit other business minded people to promote the product; building their own sales force that also generates commissions
  • With enough determination, just about any individual can build their own network marketing business, while recruiting others to leverage their own time working the business
  • A large network of consumers and recruits can be built in a relatively short amount of time; depending on the individual’s work ethic and effectiveness with network marketing
  • Offline as well as online marketing can be used in conjunction with the network marketing business; enabling a huge potential for the business itself
  • The buy in to start a network marketing business, although higher than to get started in internet marketing, is still relatively inexpensive.

Both Sound Really Good, huh?

Well not so fast let’s look at some of the drawbacks of the two, based on my own experience as well as many experienced marketers.

Internet Marketing Drawbacks:

  • Huge learning curve behind effective internet marketing strategies; this can seem very daunting for person with other responsibilities such as work, family, etc.
  • Huge technical learning curve that could possibly be unrealistic to most who are not “tech-savvy”
  • Having a great product is only half the battle; effective marketing behind the product is essential for the business to thrive and this is where the “work” ethic separates most initial marketers
  • “Information Overload” – the amount of information to even get started as an internet marketer can possibly make some individuals “run for the hills” or get out altogether before they even get started

Network Marketing Drawbacks:

  • Although initially successful, some network marketing companies fail altogether; leaving high paid distributors commissions virtually gone
  • Amount of responsibility in recruiting others into the network marketing business can be daunting to some people; especially to more introverted types
  • Successful network marketers must continually keep their downline (people recruited into their business) motivated, and this can be challenging for some individuals
  • Although never recommended; some individuals resort to attempting to bring in their friends and family into their business, and this may create personal problems

So Which One Is Best For You?

Through my own personal experience it’s my recommendation that if you are the more introverted type of person (shy, likes to work alone, doesn’t like large groups, etc.), then Internet Marketing is a good fit for you. Being able to promote a product and never deal with the customer will really appeal to these types of individuals.

On the other hand, if your the extroverted type (life of the party, very outgoing, always center of attention, etc.), then Network Marketing would be a great match for you. Constantly dealing with your business partners, motivating, encouraging, and discussing different business strategies will really appeal to you.

Or if you’re like myself and the more introverted type but see the huge potential behind network marketing, you’ll quickly get over the shyness because your so motivated about your business. This has happened to many individuals who discover the huge benefits of operating a business over a job.

I Know I Did!

The Internet Marketing Game Plan

In today’s economy, millions world-wide are looking for ways to create additional income. Many of those are looking toward Internet marketing to make that happen. The problem is technology is moving at such a high pace that many are completely lost with knowing what to do. This is what this article will address. Here we will formulate a specific outline that will lay out a professional Internet marketing plan that can be used by anyone to acquire traffic that’s leads to wealth building.

Internet marketing tools

One of the questions that most beginners have concerning Internet marketing is, “What tools should I use?” This is a very good question because certain tools get much better results than other tools. In a recent study of top Internet marketing income earners, four tools were identified as the top tools being used. Those tools are;

1) Blogs

2) Auto-responders

3) Videos

4) Funnel sites

Let’s go each tool and see how one can use these tools to launch an effective Internet marketing campaign.

1) Internet marketing via Blogs: Blogging has become one of the best tools available for Internet marketing. Blogs create a platform for you to position yourself directly in front of your target market. By providing posts that answer and solve problems and concerns that you target market may have, you essentially become a problem solver. You start to be seen as an expert to your market. The focus of all your Internet marketing should always be to position yourself as an expert and leader within your particular niche. Blogging is by far the most efficient and effective way to do that. In addition, blogging helps you establish the three keys to sales success, know, like, and trust. By consistently posting good content on your blog, people will come to know you, like you, and trust you. With those three elements working in your favor, getting the right attention, and in turn, transforming that attention into sales becomes effortless.

2) Internet marketing with Auto-Responders: The money is in the list. Internet marketing is most effective when you position yourself in front of your market and begin the list building process. What you want to develop is a list of targeted prospects that you continue to follow up with. Auto-Responders allow you to follow up with prospects automatically. A major advertising study conducted several years ago revealed that most people don’t make a buying decision, on average, until their 9th exposure to the product or service. That is why auto-responders are an indispensable Internet marketing tool. And again, consistent follow up strengthens the know, like, and trust factor.

3) Internet marketing with videos: In recent years, video marketing has become a favorite tool within the Internet marketing circles. Everyone from top fortune 500 companies, to small businesses, to one man operations, are learning how to effective use the power of video. YouTube is the 3rd most visited site in the world. Anyone with a bit of creativity, and even some that have little creativity, are getting themselves in front of their cameras, shooting short 2 or 3 minute videos and in some cases getting thousands of hits within days. The best of all, this traffic is targeted and free. Websites that have video have been shown to convert as high as 200% better against websites that don’t have video. Video marketing is a very unique tool for Internet marketing because a video uploaded to a video site like YouTube, over time continues to acquire hits, which increases it’s ranking on YouTube, as well as on search engines. By the way, who owns YouTube? Answer: Google.

4) Internet marketing using funnel sites: Funnel sites, aka, capture sites, are another piece of the effective Internet marketing puzzle. The concept is simple; create a compelling offer that you present to your target market in exchange for their name, email, and phone number. Once they submit their information on your funnel website, the information is fed to your auto-responder, which follows up for you automatically. That’s where the magic begins. List building, and following up with your targeted list is the basic fundamental to Internet marketing success.

Internet marketing game plan

Now that we know the top tools needed for an effective Internet marketing campaign, let’s put it all together. Where do we start? We should always start by identifying our specific target market. Why? Because we need a specific audience to talk to. If you miss this first step, your marketing messages will be scattered. Scattered actions will produce scattered results. Focused actions will produce focused results. That is precisely why it is so important that we first identify our specific target market.

Once we have identified our market, we then create a blog to will be our platform for communicating to our market. What will we put on our blog? It is best to address issues, topics, solutions, testimonials, motivation, and anything that relates to our specific target market. Again, the best content is content that helps solve a problem that our target market is facing. What keeps your target market up at night? Find that answer, provide them with a solution, and you will draw positive attention to yourself. In addition, by posting content that solves their particular problem, you will also position yourself as an expert in a field of their interest. Everyone wants to do business with an expert.

Also, on your blog site, you will want to add an auto-responder form. This will help you begin the list building process. Your blog site will be attracting targeted visitors, that is why you want to add your auto-responder on your blog so that you can connect with your target market and follow up with them. In time, your audience will begin to know, like, and trust you. That is the magic key to sales.

You then want to start producing short videos that will be posted on YouTube and other video hosting sites. These videos themselves will begin the flow of traffic, as well as, strengthen your position as an expert and leader within your specific industry. Over time your videos will move up the ranks in the search engines and provide you with a consistent flow of traffic to your blog site.

Now we add the final element, capture pages. This will be another way that you will build your list of targeted prospects through your Internet marketing. If possible, add one of your videos to your capture page. Again, video on capture pages add a certain dimension of credibility and communication that you don’t find in static capture pages. This one addition will dramatically improve your results with list building.

Internet marketing, when done properly creates incredible incomes. The problem is most people are not doing it right. Most people simply post ads with links, and wonder why they aren’t getting any results. The reason is clear; no one wants to just click on more links. What people are looking for is solutions, experts, and leaders. Follow the Internet marketing plan outlined above and you will see massive changes in how people perceive you and the information you provide. It is the key to online marketing success.

The Big World of an Internet Marketing Specialist

The Internet is known to be as the information superhighway-a great and excellent source of information about different subjects of interest under the sun. You want to know the life of Julius Caesar, learn how to play the number game Sudoku, or discover various classic European cuisines-all of them can be found online within just a few clicks of your computer keyboard and mouse.

However, the clever and creative minds of some individuals, particularly the Internet gurus, paved the way for its development for other purposes. As a result of such development throughout the years, the Internet is now not just the information superhighway-it is now a huge marketplace where you can purchase different kinds of goods without going into a nearby supermarket or department store. You can play various online games without purchasing new game consoles. You can even sell your used things over the Internet through online auctions.

The Internet has suddenly transformed into an income-generating opportunity, giving everybody the chance of earning more than what they will earn as an ordinary employee and even as a corporate executive.

Through Internet marketing, it is very possible.

However, earning through this new business opportunity is not as easy as others would think. Along with your quest of earning more revenues through your online-based business comes the difficulty of getting potential clients to patronize what you are offering for sale and there is also the risk of getting your entire investment into possible bankruptcy. In fact, there are hundreds to thousands of Internet marketers who have failed on their quest of becoming successful in their respective online marketing careers.

If you want to avoid the fate of losing your entire marketing career on the Internet, it is recommended that you get the services of an Internet marketing specialist. Basically, he is tasked to deliver several percentage of Internet traffic to an Internet marketer’s website and convert website visitors into not just potential but sure buyers. An Internet marketing specialist is experienced in getting traffic while at the same time transforming websites into a selling product.

It takes time before you gain the knowledge, expertise, and experience to be an Internet marketing consultant. Once you have earned the necessary credits, you can consider getting an Internet marketing consultant career; however, you need to have the skill of getting an enormous amount of traffic as well as converting it into revenues.

Thinking of an Internet marketing specialist career? Here are some of the skills that you must have:

1. Market research – part of being an Internet marketing specialist is the skill of identifying the movements around the online market. Such movements will determine the trend useful in advising your client on what marketing strategies are useful in his business. You must be good in market research since part of your decision will be based on the trends around the market.

2. Competitor analysis – there are thousands of websites that may offer the same type of product or service. Thus, you need to closely analyze the movement of your client’s competitors. It is important that you are one step ahead of them so that you will always get the advantage.

3. Product and/or service development – your client’s product and/or service will be marketed around the web, thus it must be attractive enough to potential customers. There are many ways that an Internet marketing specialist can turn it into sales.

4. Keyword research – one of the factors in making your client’s website visible around the Internet is getting it on the top pages of a search engine result. Search engines determine the rankings of different websites through keyword popularity and density. Among your responsibilities as an Internet marketing specialist is to make sure that your client’s website is getting the traffic that it needs. Highly searched keywords are useful in this case, and proper research must be done to determine the highly search keywords around the Internet. Just do the research-leave the optimization to the webmasters.

5. Identifying, evaluation, and selection of marketing channels – these are essential in producing more sales out of your client’s website. Such marketing channels will be your key in securing sure clients as well as attracting potential ones.

6. Consistent strengthening and enhancement of marketing plan – once the marketing plan is placed, you need to regularly update the provisions of the plan so that it can adapt to the changing online market. It is your responsibility to ensure the effectiveness and efficiency of your marketing plan.

Master the aforementioned skills and allot sufficient time and perseverance and you can take the challenge of becoming an Internet marketing specialist.