What Is Internet Marketing? The Basics of a Booming Business

What Is Internet Marketing? The Basics of a Booming Business

In the new information-age economy, the dream of working at home is more prevalent than ever. The rise of e-commerce and technological developments that make working virtually easier than ever has allowed countless entrepreneurial individuals to make their living with nothing more than a computer and an internet connection.

Unfortunately the work-at-home dream remains just that for many more. It’s not that they don’t have the skills or drive to do it, it’s just that they don’t know how. In truth, there are a myriad of ways to make money from home. Internet marketing is perhaps the best one. So, what is internet marketing? In short, internet marketers act as intermediaries between web users and product/service providers. They find ways to direct potential customers to companies’ websites or landing pages, and earn a commission when that company makes sales. Internet marketers are facilitators of transactions – finding the best routes to link businesses and customers.

What is internet marketing’s advantage?

There are several reasons why internet marketing beats out other money-making methods for working at home. Below are three of the most significant.

1. Low start-up costs. In comparison to other work-at-home business models, internet marketing is bargain-basement cheap. While craft businesses require inventory materials and high initial investment, you only need to buy a domain and hosting (which can be under $20 per month together averaged out). Later, fees for certain types of advertising (most notably pay-per-click ads seen in search engine result pages) will apply. But most internet marketers reinvest profits from their first few ventures to do this, in effect ramping their already successful business model up in scale instead of paying just to get it off the ground. Other effective advertising methods involved in internet marketing – especially those that use social networking – are virtually free.

2. High return on investment. One of the more important things to understand when asking “What is internet marketing?” is the fact that few other work-from-home business models can match its return on investment. With low start-up costs and potentially high profits, it’s possible to have an ROI of many times your costs within just a few months, or even weeks if you dedicate a lot of time to the venture.

3. No scams or dependencies on other organizations. There are dozens of legitimate companies that pay regular commissions to internet marketers. So, unlike multi-level marketing plans or risky high-yield investment programs, the internet marketer’s skills and talents have an inherent value once developed.

What is internet marketing legwork like?

It wouldn’t be exactly right to say that internet marketing is a breeze. While it’s not conceptually difficult, it takes persistence and effort to be successful. When real marketers are asked “What is internet marketing?”, they’ll likely delve into the painstaking details that make a successful campaign. Once a marketer becomes a company affiliate, they’ll have to begin an incremental process to draw traffic and direct them to targeted products or services. This includes keyword research, building a website or social networking page with content that can be found in search engine results, and creating a network of links to their webpage throughout the internet. This process, placed in a neat nutshell here, can take weeks and even months to develop. Constant maintenance is required to make sure that targets for profitability are met.

As you move on from asking “What is internet marketing?” to creating and implementing your own campaigns, you’ll discover its final important differentiator from other businesses. When a good page is built for a keyword that a lot of people search, it will guide traffic and generate sales for a long period of time. To the marketer, that means that once a site is set up, it will generate steady income with only minor tweaks necessary from time to time. This advantage, along with all the others detailed above, demonstrate how this investment of time and resources can pay off in the long run.

The Importance of the Internet Marketing Phenomenon

Internet marketing has become a strong advertising and promotional tool for companies as it has became more prominent in everyday life. This form of marketing is also called digital marketing which means marketing over the digital medium. Internet marketing today has become an extremely important and strong medium of awareness as it enables companies to reach their specific target markets with extreme efficiency. In the conventional form of marketing, reaching the target market with a message is a tough thing to do, however e-marketing favors people and companies in a number of different ways. The first and the foremost step in any marketing campaign are to identify the target market. Since the Internet is a homogenous mixture of people, it is easier to reach more of the targeted audience in less amount of time. Conventional marketing is subjected to various limitations such as geographical boundaries, cultural differences, times etc; whereas marketing over the internet is safe from these limitations.

Ever since the inception of powerful marketing tools such as social media, internet marketing has gained immense importance in any company’s overall marketing campaign. Since marketing over the internet allows more direct customer interaction, feedback, and companies are able to engage more and more people to the marketing campaign, it has evolved as a very important marketing medium. Technological advancements have also helped a lot in case of marketing over the internet. Marketers now include different designs elements along with media aspects to make an advert more appealing for the customer. Gone are the days when you had to see simple text ads over the internet as today animation and flash aided by very strong creative concepts has helped companies advertise their products.

Ever since internet marketing gained so much appreciation not only among the experts but also customers, terms such as SEO and SEM have arrived on the scene. Both of these forms can be termed as the sub-branches of marketing over the internet. SEO or search engine optimization is the process of optimizing an ad or a product in a way that it gets most of the hits, and becomes top searches on any search engine. Companies literally fight for the top spot on search engines, as it increases the likelihood of a potential customer clicking them. There are various specialized firms that help other firms in going SEO. This business to business relationship has lately resulted in creating many new opportunities for people. SEM on the other hand is called search engine marketing, which again is a very important tool of marketing nowadays.

Today, no-one can underestimate the importance of internet marketing. This medium is one of the quickest medium to generate an immediate response for a marketing campaign. Internet marketing has also helped many companies and firms lower their advertising and marketing costs as the Internet is a free medium and it totally depends on how a person uses it. With efficient and creative use of the internet, companies are reaching new heights of success which would be extremely tough and costly to replicate if it came to using the conventional marketing methods.

Local Internet Marketing Traffic

It is becoming harder and harder in these tough economic times to make any headway with local internet marketing. It is worth looking at some of the more modern methods such as video marketing.

What your business needs is a way to attract subscribers and buyers. You are no doubt seeking local internet marketing leads. You could go cold calling in the hope it may generate a customer here and there, but is this the way forward?

How about flyers? Well they too can be hit or miss unless you are offering something ground breaking.

It is the same experience for local internet marketing with newspaper advertisements – do people really scan these adverts as much as they used to?

Do many people still buy newspapers or do they get their news from the internet? Yes, local internet advertising is harder than ever, but there are different ways to go about it.

A better approach

The internet is now part of popular culture and is far more advanced than it was ten years ago. Today there is the addition of social media sites such as Facebook, which has a huge number of subscribers. Don’t you think as part of your local internet marketing campaign that you should be taking advantage of this?

How would it feel to have access to thousands of local potential customers? If you could tap into this potential, think what it would do for your business.

What is video marketing?

Did you know there is a website that gets millions upon millions of viewers day in, day out. The visitors come from all over the planet.

If you have not guessed the name of the website by now then I will tell you – YouTube. Yes this is the famous video hosting site that is now second to Google in terms of search engine popularity. It will be so useful for your local internet marketing.

More and more people are starting to see the potential of YouTube for their business or product. One video could get you many viewers who in turn could become customers of yours. How would that feel?

What kind of video should you have?

There are many possibilities here. Do you currently have a website advertising your business? If you do then you may have sales pages within the site. Studies have shown that people prefer to view video than read text. You need to keep this in mind when doing local internet marketing.

You could have those dry static text sales pages turned into video sales pages. Imagine your sales message coming alive with speech and visuals. Think of the potential here. It truly is some of the best video marketing you will find available to you.

If you have a product, then why not demonstrate it on video. People who are interested in your product or similar products will be only too appreciative of the fact you have taken the time to showcase this.

Before buying a new phone or camera, I myself have gone onto YouTube to check out a demonstration of the product. Consider this before doing local internet marketing.

If you give speeches or seminars then why not have it put onto video. You could upload the footage to YouTube and bag a whole new load of viewers.

How about video testimonials? If you know of people who like your product or service then get them to provide a testimonial. This does not mean that they have to appear on camera, although this would be the ideal scenario. No, what you can do as part of your local internet marketing is get them to send you a written testimonial and simply add this text into your video.

Your marketing strategy should make use of the power of video marketing. Perhaps you have written brochures, leaflets or articles. These too can be converted into video content to offer an engaging viewing experience to potential clients.

There are different video tools out there to help you with your marketing, but if you feel overwhelmed by local internet marketing then hand it over to a local internet marketing association or a local internet marketing company. You will find someone who has experience of video marketing in particular.

Promoting your video

Once your video is created it is time to embark upon a video marketing campaign. This is not as complicated as it may sound. Essentially you want to upload your video to YouTube and then target local customers in your area.

You could share the video via Facebook and Twitter. Both sites will have local area targeting. For an extra local internet marketing boost you could go to a page about your area and add a comment as well as your video. It all goes towards getting your message out there and getting publicity locally for your business.

Have you come across the site called LinkedIn? This is a site aimed at the business world and has millions of users. You would choose the business area of your video, join that particular group and then participate in the online community. This is a great way to perform local internet marketing and you will find many new clients in the process.

You could post the link to your video in the business group and see if it generates any traffic back to your website. I suspect it will as LinkedIn is highly popular and people are always sharing ideas on there.

Local business targeting

If you are looking for local customers then your video should target this. In order to do this as part of local internet marketing, you need to add details of your location to your video.

When you upload it to YouTube you should mention your location in the title and description of your video. This will also serve you well in the search engines as part of local seo, because when people type in their town or city and what they are looking for, your video will show up.

For example if they type in ‘Pet supplies in Chicago’ and your video is titled the same, it is likely that they will come across your video. Keep in mind this strategy when doing local internet marketing.

To expand on a point I made earlier, if you have a Facebook fan page for your local business then you can share your video there. Also look for other Facebook fan pages that are related to your town and share your video on those pages also.

You will discover the traffic you get to your website from online video marketing will enable you to increase your profits.


As you can tell, local internet advertising takes time, effort and patience in order to get things working well. Your local internet marketing strategy really should focus on video marketing in order to drive your business forward.

Video is visual and engaging. People love to watch video and you can use it to drive home your sales message. The potential is enormous and you should look into what it can do for you today.