Local Internet Marketing Traffic

It is becoming harder and harder in these tough economic times to make any headway with local internet marketing. It is worth looking at some of the more modern methods such as video marketing.

What your business needs is a way to attract subscribers and buyers. You are no doubt seeking local internet marketing leads. You could go cold calling in the hope it may generate a customer here and there, but is this the way forward?

How about flyers? Well they too can be hit or miss unless you are offering something ground breaking.

It is the same experience for local internet marketing with newspaper advertisements – do people really scan these adverts as much as they used to?

Do many people still buy newspapers or do they get their news from the internet? Yes, local internet advertising is harder than ever, but there are different ways to go about it.

A better approach

The internet is now part of popular culture and is far more advanced than it was ten years ago. Today there is the addition of social media sites such as Facebook, which has a huge number of subscribers. Don’t you think as part of your local internet marketing campaign that you should be taking advantage of this?

How would it feel to have access to thousands of local potential customers? If you could tap into this potential, think what it would do for your business.

What is video marketing?

Did you know there is a website that gets millions upon millions of viewers day in, day out. The visitors come from all over the planet.

If you have not guessed the name of the website by now then I will tell you – YouTube. Yes this is the famous video hosting site that is now second to Google in terms of search engine popularity. It will be so useful for your local internet marketing.

More and more people are starting to see the potential of YouTube for their business or product. One video could get you many viewers who in turn could become customers of yours. How would that feel?

What kind of video should you have?

There are many possibilities here. Do you currently have a website advertising your business? If you do then you may have sales pages within the site. Studies have shown that people prefer to view video than read text. You need to keep this in mind when doing local internet marketing.

You could have those dry static text sales pages turned into video sales pages. Imagine your sales message coming alive with speech and visuals. Think of the potential here. It truly is some of the best video marketing you will find available to you.

If you have a product, then why not demonstrate it on video. People who are interested in your product or similar products will be only too appreciative of the fact you have taken the time to showcase this.

Before buying a new phone or camera, I myself have gone onto YouTube to check out a demonstration of the product. Consider this before doing local internet marketing.

If you give speeches or seminars then why not have it put onto video. You could upload the footage to YouTube and bag a whole new load of viewers.

How about video testimonials? If you know of people who like your product or service then get them to provide a testimonial. This does not mean that they have to appear on camera, although this would be the ideal scenario. No, what you can do as part of your local internet marketing is get them to send you a written testimonial and simply add this text into your video.

Your marketing strategy should make use of the power of video marketing. Perhaps you have written brochures, leaflets or articles. These too can be converted into video content to offer an engaging viewing experience to potential clients.

There are different video tools out there to help you with your marketing, but if you feel overwhelmed by local internet marketing then hand it over to a local internet marketing association or a local internet marketing company. You will find someone who has experience of video marketing in particular.

Promoting your video

Once your video is created it is time to embark upon a video marketing campaign. This is not as complicated as it may sound. Essentially you want to upload your video to YouTube and then target local customers in your area.

You could share the video via Facebook and Twitter. Both sites will have local area targeting. For an extra local internet marketing boost you could go to a page about your area and add a comment as well as your video. It all goes towards getting your message out there and getting publicity locally for your business.

Have you come across the site called LinkedIn? This is a site aimed at the business world and has millions of users. You would choose the business area of your video, join that particular group and then participate in the online community. This is a great way to perform local internet marketing and you will find many new clients in the process.

You could post the link to your video in the business group and see if it generates any traffic back to your website. I suspect it will as LinkedIn is highly popular and people are always sharing ideas on there.

Local business targeting

If you are looking for local customers then your video should target this. In order to do this as part of local internet marketing, you need to add details of your location to your video.

When you upload it to YouTube you should mention your location in the title and description of your video. This will also serve you well in the search engines as part of local seo, because when people type in their town or city and what they are looking for, your video will show up.

For example if they type in ‘Pet supplies in Chicago’ and your video is titled the same, it is likely that they will come across your video. Keep in mind this strategy when doing local internet marketing.

To expand on a point I made earlier, if you have a Facebook fan page for your local business then you can share your video there. Also look for other Facebook fan pages that are related to your town and share your video on those pages also.

You will discover the traffic you get to your website from online video marketing will enable you to increase your profits.

Conclusion

As you can tell, local internet advertising takes time, effort and patience in order to get things working well. Your local internet marketing strategy really should focus on video marketing in order to drive your business forward.

Video is visual and engaging. People love to watch video and you can use it to drive home your sales message. The potential is enormous and you should look into what it can do for you today.

Internet Marketing Pt 2

No marketer is an overnight success.

Even the most successful Internet marketers have faced their fair share of troubles.

What separates them from failed marketers, however, is that they realized their errors and did what they needed to do in order to succeed.

You as a budding Internet marketer need to identify possible obstacles that will get your way before you can deal with them. Here are some of the more common ones that you might face when starting out:

Fear of failure
Fear is the single biggest obstacle that many budding marketers need to overcome.

This fear can be caused by a variety of reasons, from fearing a waste of time and money to fearing what other people have to say about you. Fear can even snake its way into your mind even when you have established yourself as a pretty successful marketer, especially when something unexpected happens.

Just remember one thing: everybody fails at one point or another. You just have to pick up the pieces, learn from your mistakes and soldier on as best you can. The only time you truly fail as an Internet marketer is when you throw your hands in the air and give it all up. And besides, it’s not as if somebody is going to put a bullet in your head if you mess up somewhere!

Information overload
Another pretty common obstacle that budding Internet marketers need to face is being bombarded with too much information.

The large number of books, courses and gurus out there can provide a lot of information, from books on marketing psychology to webinars on the finer points of search engine optimization. All this information is useful, yes, but you do have to take things one step at a time. Trying to learn them all at once will only overload you with information that you have no idea how to use and bog you down in studying instead of marketing.

It is for this reason that you have to start out with books like this one: free from technical jargon and simple to understand. Once you understand and master the basics, you will slowly begin to look for more advanced concepts to work with. Remember to start out slow, apply what you learn and then find out what you need to learn. This will make it so that you won’t be overloaded on the information available to you.

Overemphasis on sales
Another very common problem with first-time Internet marketers is pushing too hard to sell a product.

It’s not a bad thing to try and convince someone to shell out money for whatever you have. It is, however, a bad thing if the only thing you push people too hard. How would you feel if you entered a website and all it had were these loud, obnoxious “BUY NOW” signs all over it?

It is precisely this reason that you must first connect with potential customers before trying to make a sale. How do you connect with potential customers? Find out their wants and needs. Let them know that you know what they want and need. Show them how you can meet their wants and needs with your product. Once you do this, THEN you convince them to buy your products.

Inability to build a lead list
Internet marketing relies heavily on finding people to sell your product to, and this is most commonly done by building a lead list of your own.

Many marketers think that they can get away with ‘buying’ leads from third parties. This can be effective but very costly if you do not know what you are looking for in the first place. You could end up with a list of leads that have absolutely no interest in what you are selling, wasting time and money marketing to the wrong audience in the process.

It is for this reason that you have to learn how to build a lead list from the ground up. You will become much more familiar with your potential customers, and you will understand them better as a result. Such a well-tailored list will allow you to focus all your efforts in appealing to an audience that is more than willing to consider the products and services you have to offer.

Inability to utilize a list
Just because you built a lead list does not mean that your problems are solved.

A lead list is a simple list of people who are willing to consider what you have to offer. This does not mean that they are willing to part with their money just yet, and it is very easy to muck things up if you are not able to appeal to your potential customers strongly enough.

This is where the marketing tactics you will inevitably learn come in. An attractive newsletter, a comprehensive sales letter, an amazing landing page, an assuring guarantee and a convincing product will all come together to turn a lead into a paying customer – exactly what you have been looking for from the very start.

Inability to follow up on a sale
Just because a customer has paid once does not mean the customer will not pay again.

This is one of the more frequently forgotten aspects of Internet marketing. A customer’s satisfaction will dictate his or her attitude towards any future products you may have to offer. You effectively lose out on further sales if you just leave your customers as-is.

It is for this reason that you have to learn how to follow up on your customers. Checking up on their satisfaction will make them feel as if you care about their well-being, and doing so will give you an opportunity to present to them offers that could further enhance their satisfaction. This will make an existing customer into a repeat customer, which is good for both your business and reputation as an Internet marketer.

Failure to create a system
You do not need to reinvent the wheel each time you build a cart.

Being creative and innovative is good, but there are just some things that you do not need to do all over again. Too many budding Internet marketers strike out here, there and everywhere without actually getting anything done in the long run. This lack of organization can make even simple processes much, much harder than they should be.

A system is the perfect tool to deal with this problem. Many marketing gurus out there will often sell you a system of how they do things. Some are good, some are bad and some are outright shams. The important thing to remember here is that you have to note down what works and what doesn’t. Document how you did things and slowly come up with a plan or system. Keep working on refining this system and you will have a pattern that will allow you to deal with the basics of marketing without spending too much time and effort in the process.

Lack of depth in marketing
You won’t be able to sell something if you try to sell it to everybody, especial.

Remember that the Internet is made up of a vast array of people, each with their own specific wants and needs. You could spend a lot of time, effort and money building up an extensive list of potential customers and then marketing to these potential customers, but all that could end up for nothing if none of them don’t care for whatever it is you are offering.

This is why you have to narrow down your target audience and add depth to your marketing efforts. Make sure that you know who you want to sell to and then appeal to the wants and needs of your target audience. This will allow you to make sure that the products and services you market will find their way to people who will be more likely to shell out money for them at the end of the day.

Lack of breadth in marketing
There is also another problem when you keep all your proverbial eggs in one basket.

It is good to start out slow and steady when you are new to Internet marketing, but it is all too easy to pigeon-hole yourself into one service or product. Focusing too deeply unto one business leaves you vulnerable to any wide-scale problems that affect your particular product or service. You could find yourself in very deep trouble if revolutionary technologies suddenly replace the product you have been selling for years and years or your supply chain is interrupted due to a bankrupted company.

It is for this reason that you have to tinker with a few other industries in the world of marketing and get yourself established elsewhere. This will allow you to survive even if your primary product or service finds itself in any unforeseen problems.

Lack of a ‘raison d’etre’
Some people say that marketing is all about the numbers. I beg to differ

Internet marketing can very quickly and very suddenly become a boring enterprise. Things just start to become mind-numbingly repetitive once you establish yourself as a marketer and become familiar with all the various ins and outs of the business. This is one reason why some successful Internet marketers decide to drop out of the game and pursue other interests.

Truly successful Internet marketers that stay for the long run all have one thing in common: they have something that pushes them to excel in marketing.

Whether it’s love, obligation, financial gain or even something as grand as establishing a financial empire, you must have a reason to excel as an Internet marketer. This will give you the encouragement you need to keep forging ahead despite all the difficulties and setbacks you will inevitably encounter.

Internet Marketing Forums: Internet Marketing Globalization

Essentially, Internet Marketing is Globalization using high-speed Internet networks and Interactive Marketing Forums. Although highly controversial, Globalization is adaptive wisdom. Advanced communications technology has set the standard of doing business, now measured in monetary terms of dollars and cents, redistributing wealth around the world, virtually interrelated.

The European Government’s 1990 Union Agreement ended all tariffs and quotas for consumer goods, ensuring the free flow of products and services, worldwide. Incidentally, The North American Trade Agreement (NAFTA) plans to join Canada, Mexico, and the United States into a single market economy with one currency, similar to Europe’s commonly used “Euro” dollar.

Internet Revolution

From telegraph communication to telephones and computers, digital Internet technology, with the ability to quickly transmit data and information from one place to another, introduced networks that began connecting people around the world. Technological advances led the way for market economies, organized based on marketing principles and practices.

Internet Marketing Forums are business associated communities, online, sharing and exchanging information in multiple dimensions that allow broader marketing approaches, when taking full advantage of virtual marketing systems. An Internet revolution – instant communication – drastically impacted commerce with online, buying, selling, and trading.

Marketing

Marketing involves advertising commodities and or services, determined by supply and demand – a process of buying, selling, and transferring goods to and fro, in worldwide markets. In addition to advertising campaigns, businesses were collectively driven to consider Internet Marketing Forums to increase business prospects and revenue.

Interactive community marketing forums are businesses networks that yield larger numbers of potential customers via sophisticated websites providing efficient methods of advertising and promotion – a place to assemble people together, share commonalities, and exchange important information and marketing tools.

Internet Marketing Forums

Internet forums are online communities that allow users to post topics and participate on discussion boards useful to business owners willing to learn more, keep pace with new business trends, with access to historical archives, statistics, and marketing precedents. The two greatest benefits of marketing forums are infinite businesses leads, and recognition.

With the ability to reach people all around the world, businesses are now able to network potential customers, and focus on specific products, goods, and services available. Search Engine Optimization (SEO) is a virtual highway to infinite numbers of websites and marketing forums, business gurus, coaching, advertising, and additional customers.

Business to Business

Dramatically expanding business revenue around the world, the impact of Globalization is lower prices and increased sales. With the ability to efficiently move products and goods, manufactured, bought and sold around the world, from one country to another, businesses thrive on international business, services, enterprising possibilities, and boundless prospects.

Marketing forums and community groups are lethal combinations that generate powerful national markets in virtual worlds of potential business prospects and increased revenues. Businesses are now privy to Internet marketing freedoms and business recognition with an ever increasing, expansive selection of products that are just a few keystrokes away.

Marketing Strategies

The benefits of using business-generating Internet Marketing Forums are endless. Listed below are just a few business strategies used in interactive online communities that share and exchange information:

  • Advertising
  • Blogs
  • Business Investors and Investments
  • Business Related News Articles
  • Consumer Studies and Reports
  • Creative Marketing Strategies
  • Discussion Forums and Posts
  • E-Mail Newsletters
  • Fast Results
  • Increased Customer Base
  • Increased Market Shares
  • Increased Sales and Profits
  • Internet Directory Listings
  • Interpersonal Communication Networks
  • Marketing Insights and Trends
  • Potential Business Partners
  • Public Relations
  • Referral Marketing
  • Resources and Business Tools
  • Sharing Common Business Goals
  • Social Networking
  • Targeted Advertising
  • Technological Advances
  • Tips, Special Offers, and Free Merchandise
  • Understanding Customer Needs
  • Website Search Engine Optimization

Note that certain terms and conditions apply, depending on the type of forum, number of members, and user agreement guidelines. Internet Marketing Forums are helpful to corporations, large and small businesses, entrepreneurs, and home business ventures. Quality forums are impressive, have a hugely positive effect on businesses, and interactively exchanging unique qualities and products.