What Is Step by Step Internet Marketing?

Step by step internet marketing, in my opinion is the systematic process of marketing a product on the internet; using four parts of a system called the “symphony of four parts”. This article will explain the four basic parts of internet marketing using a step by step internet marketing process.

The term, the “symphony of four parts”, by all means is not proprietary, or own by me. I am by no means the creator of this term, either. This is just a term that I have borrowed from a reputable speaker, to explain my understanding of step by step Internet marketing.

When I thought of the word symphony, what came to my mind was a song, being played by many musical instruments in an orchestra. Although these instruments were all different, they played the same tone in harmony with each other, in a systematic way.

If you are new to Internet Marketing, understanding these four parts of the symphony is critical to your success as an internet business owner. If you are not so new, then you may already be familiar with these four parts. Maybe not in the way it’s explained here in this article, but in any event you may have heard it explained.

If you are setting up a new business, whether online or offline you should always approach your setup, in a systematic way.

In my first paragraph above, you may have noticed that I used the words, “in my opinion”. When I mentioned these words, I am not necessarily referring to knowledge that I have acquired on my own, about setting up an internet business. My opinions are based on standardized marketing procedures that were tried and tested by many internet business owners, when setting up their internet business.

The symphony of four parts consists of “Keyword and Market Research”, “Traffic”, “Conversion”, and “Product Creation”. To increase your chances of success as an internet marketer, these four parts should be carried out systematically.

The “symphony of four parts” is also a step by step internet marketing testing mechanism, designed to test a niche market for viability, so you do not waste your money by proceeding further with domain and hosting purchases. Could you imagine purchasing a domain name and hosting, then later finding out that there was no traffic available in the niche to make a profit?

Step 1 – Keyword and Market Research

Keyword and Market Research is the first part of the symphony. This represents step one in the process. If you get this part wrong, then your entire campaign will fail.

To better understand Market Research, we should first understand what a market consists of.

A market is basically a group of people, or a community that share a common interest in a particular subject, or product. A keyword is a related word, or phrase that is used to market a product, or service on the internet.

Every market has its own languages. A good example of a market may be “health food eaters”. These people may be interested in foods that can be eaten, that may produce healthier lifestyles. Their languages may include terms like calories, carbohydrates, or even terms like daily value of foods.

To have a successful business on the internet, you first need something to sell. Randomly selecting a product to sell, without proper keyword and market research, is not recommended. You should first decide on a market, and then choose a product within that market sell.

When you choose a market, rather than a product, you never have to be concern whether the product you have chosen to sell to your market, will be available when you need it. You can always choose another product in that market if your first product is not available or the company that manufactured the product goes out of business.

Could you imagine building a website that is product focused, rather than market focused? Your website would be at the mercy of the product creator. It is always recommended that you build your business focused on a market, rather than a product within that market.

Step 2 – Traffic

Step two in this process represents traffic. Once you have decided on a market and a keyword to promote, the next step would be to find out whether sufficient traffic exists with your keyword. Could you imagine setting up a campaign that has no traffic associated with your keyword? Without traffic your campaign will definitely be “doomed”.

Once you are satisfied that sufficient traffic exists with the keyword that you have chosen, then you have to decide on a traffic generating methods, to capture the traffic that is associated with that keyword.

Traffic can be obtained in many forms. It can be paid, or organic. Paid traffic is referred to as traffic generating methods like pay-per-click, and solo ads.

Pay per click is the process of placing ads on Google using their Ad Words advertising system. You only pay for this traffic if your ads are clicked by site visitors. Solo ads are ads that are emailed out using other people’s mailing list that are related to your market. These ads are targeted ads.

Organic traffic can be obtained freely by writing articles and then posting those articles to a directory in the hope that they may be syndicated further. This kind of advertising is referred to as passive article syndication.

Step 3 – Conversion

This step is all about the conversion of the traffic that visited your website. Conversion refers to the action your site visitor would take, once they are on your website. They may click an affiliate add located on your website, or even opt-in to receive your newsletter.

Step 4 – Product Creation

Product creation is the final part of the symphony. Product creation is the process of creating a product to sell to your market. After you have developed a relationship with your site visitors you can offer them your own product, rather that offering them a product from someone else.

Many business owners never create their own product. You can survive without creating your own product. I know of persons who are making thousands of dollars, selling other peoples products.

Step by step internet marketing is easy, once you have mastered, and understand the four parts of the symphony.

5 Convincing Reasons To Start Internet Marketing

I was excited when I first learned how to use the internet to look for business opportunities. I was amazed when I realized that the internet is indeed a powerful tool for anyone who is passionate about making lots of money online. However, it is not without hard work, commitment and interest if you are to reap profit in the long-run.

Here are the 5 convincing reasons to start an internet marketing business:

1. The World Is Your Market

We have reached a stage where we cannot do without internet access, whether it is at work or in our social life. Big and small corporations cannot ignore the impact of internet in the business world today. When you target the world market, you are reaching out to over 2 billions of internet surfers.(source: internetworldststs.com) Besides, the number of internet users is still growing every year. There is huge potential in internet marketing globally.

2. Increase In Online Shopping

Although internet has been around since the 1990s, the number of internet users have been increasing more rapidly since 2002(source: internetworldststs.com). As more people are internet savvy, there are more products and services being offered in the internet market. Over a period of time, purchasing products online has become more prevalent. It is a common sight for people to shop online nowadays.

3. Business Deals Are Done With A Click

With the internet, the business world has become ‘smaller’. It’s amazing how people all over the world are able to do business with a click of a mouse regardless of country or time zone they are in. Your business is running 24/7, 365 days a year. You are making money even when you are sleeping!

4. Easy And Cheap To Start

Internet marketing business is easy and cheap to start.The initial capital outlay and overheads are minimal as compared to traditional business. Anyone can start an online business as long as you have a computer, internet access and a credit card/debit card. A person who has very little or no computer knowledge can learn the essential things about doing business online. With passion/interest, commitment and hard work, you can have your own internet business.

5. Don’t Need To Have Your Own Product

You don’t need to have your own product to get into internet business. You can always look for products to sell from the internet and register as an affiliate marketer. There are countless of companies and individuals who want third parties to sell their products. As an affiliate marketer, you will promote the product and earn a percentage of the sale.

There are many resources available to help you get started. However, you have to be very selective and choose resources that meet your needs. Read the features and benefits of the products before you purchase anything online.

It is important to get good resources to help you with your internet marketing business. Perhaps you are struggling and wondering why you have insufficient sales? With good resources, it will be easier to learn and direct more of your energy and time to come up with ideas to generate sales.

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What Is Internet Marketing About?

If you have not heard about it by now, then you really need to read this article as Internet Marketing (IM) is taking the marketing world by storm. It is now the latest buzzword in the worldly sphere of ecommerce business.

What is Internet Marketing?

In a nutshell IM is basically the method of how to both advertise and selling goods or services over the Internet. It is a way of marketing products through the Internet and it is not for the fainted hearted.

These days IM has reached an enhanced level of competition among organizations. Having said that, IM can be a very cost efficient option of promoting a business as part of a strategic marketing plan.

What can it do for me?

The discipline of IM helps to provide a logical guide on how an organisation can use the power of Internet to help support their marketing activities. It can be customized to match the bespoke requirements of a business and the spending budgets of different organizations and companies.

By utilising Internet marketing, it is possible to promote your business whilst making it appear lively and dynamic to your customers in a very cost effective way. When you research into the topic, you will find that IM is relatively inexpensive. This becomes more apparent when you examine the ratio between the cost to reach of the target audience and the cost of the marketing technique.

It is essentially about being “found” online by the people who will become customers. It is all about driving targeted traffic and converting visitors to customers. Internet marketing is used to draw attention to a website or blog.

Gaining Return On Investment

IM can help to ensure that you get a good Return On Investment (ROI) on your marketing efforts. To get a good ROI you need your website to be promoted well and have a formidable presence online. IM is constantly developing and at a quantum pace, month by month. As each month goes by there is an iteration which includes new strategies each time it improves.

Not only has the Internet marketing changed within itself, it has started to make similar changes to traditional marketing models. It is a fascinating and exciting world that is only limited by the depth of a person’s or organisations budget. Don’t get me wrong IM can be a daunting and time-consuming project to explore if you do not have the right knowledge of the Internet and how the online market works.

Internet marketing is recognized as the most effective route to engage with your consumers in least expense and time.

What is Online marketing?

Online marketing usually looks to use both technical and advance ways in order to get a websites visibility ranked higher on the Internet search engine listings. In reality the terms Internet marketing and Online marketing are often interchangeable. Looking at them pragmatically, you will find under the covers that they are the same thing.

However there can be some differences in the terminology between them. Often you may find that Internet marketing can refer more to the use of SEO, PPC, Article marketing and the likes. Online marketing more often includes references to social media sites such as Facebook, LinkedIn and Pinterest to name a few.

So what are social network websites?

If you do not use the Internet or social networking sites much yourself then you may be completely unaware of what social network websites are. As such you will have no knowledge of what they are or even how the websites or networks work.

Essentially social networks allow online users to meet other online users who have similar interests. These sites often host fans and followers of products or services and form a good way to interface with your customers. You usually do not want to ‘sell’ in these market areas, but it is a good place to communicate with customers and prospects.

Online, customers are often open to the idea of self-segmentation, particularly if they’re treated with sensitivity, given a clear idea of how the information you gather will be used, and if they believe that there will be some benefit to them.

What is Search Engine Optimisation?

It is an absolute must for any successful business website and it is a fundamental part of effective Internet marketing. It provides a way to market your business that is cost effective and helps to push your website straight in front of your key target customer base.

SEO is very different to Pay Per Click (PPC) in that it will require changes to key areas of a website in order for search engines to index your website favourably. Where PPC is a methods used to drive traffic to your website by buying search advertisement and getting placed higher on search engine results pages. Get your site designed well for SEO and it will be a cost effective way to place your website right under the nose of your target audience.

What is Search Engine Marketing Management?

It (SEMM) takes the concepts found within SEO and it then integrates the marketing management processes from that to help promote a web site. The goal is to position the website as high to the top of search engine search results as possible. The aim is to try to produce an increase in the predefined website specific visitor conversion goals.

As you can see, there are many faces to Internet Marketing and although this article only touches lightly on the main areas, hopefully you get enough of an idea to learn more.

If you like this article then you are likely to find the content at http://My2Incomes.com interesting too.

All the best to your success,

Anthony (My2Incomes)